"It might not be easy, but it'll be amazing."
Most people by now will recognize that line I put up in the title, even if, like me, you didn't watch the Superbowl last Sunday. Ever since it aired, it's been all over my Facebook feed causing mothers to cry into their football snacks, and I have to admit that I've had to sit with it for a while before attempting to tackle it. First off, let's just get the obvious out of the way. I still, for the life of me, cannot figure out what this has to do with selling cars. Mobility for all sounds like a nice tag line, but really, we're talking a major corporation who just wants to sell cars. Forgive me if I find it hard to find the real altruism underneath the sound bytes. I'll admit that I have an extremely strong bias against advertising, but I as a result, I find it a little icky to pair something like adoption with the selling of vehicles. Yes, it's a commercial that made people feel good, but it's really just to hope that those positive feelings transfer t...